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Musqot Marketing Planner Gantt View

5 CHALLENGES IN ENTERPRISE MARKETING

  • #1 Insufficient control of marketing spend
  • #2 Complex organizational hierarchies
  • Manual processes hinders digital transformation
  • Unclear correlation between investments and results
  • Planning and collaboration challenges
  • #1 Insufficient control of marketing spend

    Most enterprises have complex financial structures. Marketing campaigns are often funded from several cost centers, and require budget and content approval from several sources. Mapping marketing activities to product groups, cost centers and customer groups is extremely time consuming and often results in inadequate marketing reports.

  • #2 Insufficient control of marketing spend

    Most large companies have evolved passed the matrix-organization. They are now 3 or 4 dimensional with countries, business units, product areas and role hierarchies. This makes it extremely difficult to manage cross-corporate functions such as marketing.

  • #3 Manual processes hinders digital transformation

    Many enterprises are unable to leverage their digital platforms. Despite having a highly complex marketing execution they lack the ability to connect all the data. CRM data, marketing performance data and financial data have to be manually connected.

  • #4 Unclear correlation between investments and results

    Marketing directors and financial controllers have to spend too much time chasing information. Tracking marketing spend across specific customer groups, products and business units, and understanding the ROI of these activities, is often near impossible.

  • #5 Planning and collaboration challenges

    The bigger the team, the larger the challenges. Many CMO’s confess to having operational challenges. This is especially true for campaigns that require resources from other teams. Many projects take too long to complete, require too many hours, some tasks are performed by several people whilst other tasks are left undone. All in all, it affects output and the team’s internal reputation.

TRANSFORM YOUR BUSINESS WITH US!

TRANSFORM YOUR BUSINESS WITH US!

Many large companies lack an overview of their marketing plan and finances. Marketing Planner is a marketing performance management solution that helps them make better marketing investment decisions. This increases ROI, enabling the marketing department to get greater internal recognition and mandate.
Some Customers
SAMSUNG
Rusta
STOCKMANN
Telia
Bits
Archer
“We have chosen to work with Musqot for their solution’s flexibility, which lets us setup marketing plan hierarchies, workflows, dashboards and performance metrics – based on the requirements that are relevant specifically for our marketing operations here at Lavazza”

Robert Améln | Managing Director - Lavazza

100% Native Salesforce

If your company uses Salesforce.com as your CRM system, you can now expand your CRM solution with powerful capabilities for your marketing department – without even having to adopt a new IT system. If your company does not use Salesforce.com as CRM system – no worries! Marketing Planner is for everyone, and just as easily available without Salesforce.com

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MUSQOT & SALESFORCE
HQ Location

Musqot Marketing Technology
Sankt Göransgatan 159
112 17 Stockholm
SWEDEN
+46-8-519 704 12
info@musqot.com

US Location

Musqot Marketing Technology
470 Ramona Street
Palo Alto CA 94301
USA

Dev / Support Location

Musqot Marketing Technology
131 SRIKRUPA - 1st Floor
10th Cross - Stage 1 Indiranagar
Bangalore -560038
INDIA

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