Author: Thomas Lönnegren

Marketeers Unleash Your Creativity

Unleash your creativity

As marketeers, creativity is in our DNA’s. More than anything else, we strive for creativity. We want to be creative as individuals and we want to enable our marketing teams to be creative. This is...
Happy Musqot App Users

Product Cannibalization

When I was in business school, we had some interesting exercises on marketing ROI and cannibalization. I still recall the exercises about sales of two product lines in a company and the results of a...
Coordinating marketing channels Musqot

Coordinating marketing channels

Only a couple of years back the concept of ”influencer marketing” hardly existed. Besides sponsoring a few bloggers, it is not until recently that this has developed into a  function or a role. Today,...
Improving Your Marketing ROI

Improving Marketing ROI

At Musqot Marketing Technology, we are passionate about helping our customers to improve the return of their marketing investments, their Marketing ROI. Helping our customers to work smarter, more efficiently...
We are born global

Musqot – we are born global!

Last week, when attending a seminar hosted by the leading Swedish business media, I learned that very few Swedish small and medium size companies are selling outside Sweden. 9 out of 10 companies are...
Finger to the point

Marketing in the new service economy

SaaS, Software as a Service, was one of the first steps towards the service economy. Now we see other industries and products taking the same path. Caterpillar asks their customers how much earth they...
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