Musqot Campaigns & Activities Tool
Defining the scope of a Marketing activity
From time to time you might find yourself in a situation where you are uncertain whether to setup one or several Marketing activities in Musqot. For example, you might have sponsored a weekly TV-show for 5 weeks. This campaign can be saved as 5 Marketing activities, i.e. one for each show – or as 1 Marketing activity that runs for 5 weeks.
Projects may be created on top of each other in an unlimited chain of Sub projects, each of which can hold Marketing activities, enabling you to create a hierarchy that fit’s whatever organization or business structure you are working with.
Bundling the “spots” together will be administratively easier initially, but afterwards you will have less analytics data to work with. The more detailed you are when defining and saving Marketing activities, the better foundation you get for your post-campaign analytics and future performance optimization.
Marketing activities are displayed with icons in the Gantt view
Each type of Marketing activity, such as sponsorships, advertising, tradeshows, just to name a few examples (each type can be set up by your administrator) has a unique icon. These icons are displayed in the Gantt view calendar, which makes it easy to get an overview of what type of activities that are planned during a certain period of time, and how many they are.