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    Successful adoption of marketing technology is all about the balance between organizational expectations and system performance.

    That is why we will offer all new customers a 30-day free trial period

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Musqot Financial & Budget Tool



Purchase orders

Creating purchase orders directly in Musqot is an excellent way of saving time and enabling increased cost control for your organization’s marketing department. By creating a new purchase order for a given amount, that amount will in effect be handled as “reserved” in your chosen level of the plan hierarchy. Therefore, issuing a purchase order is one way of securing funds for specific marketing investments ahead. Musqot not only saves the purchase order information for your organization’s users, but also distributes it digitally to your selected vendor/supplier.


Manually adding an invoice in Musqot should be done when a vendor/supplier has invoiced your organization, for a cost associated to one of your Plans, Projects or Marketing activities. If you have previously created a purchase order for the specific cost, the amount will automatically be transferred from “reserved” to “spent” as soon as you have added the invoice. However if you never created a purchase order for the cost to begin with, the invoiced amount will be saved directly as “spent”

Benefits of using invoices in Musqot

Marketing plans change, and the final costs for any given Plan, Project or Marketing activity can differ from the initial budget or from the amount that was allocated at the beginning of the year. In order to stay on top of marketing spending, and to enable a real-time view into the financial aspects of your marketing resource situation, use the invoice features of Musqot.


The budget figure is a guiding reference during the planning process, which typically takes place towards the end of a year, when budgeting and planning is usually being done for the next coming year’s marketing activities. The Owner typically saves the budget figures, in order to provide input for the work group members about how much they can expect to spend on any given Plan, Project or Marketing activity. The budget figures have no technical function once they have been locked and the marketing plan has become active. Financial resources must still be requested for allocation before they can be reserved or spent, even if there is a sufficient amount in the budget.

  • Reading Mpm Book
  • Using Musqot with Salesforce.com CRM

    If your company uses Salesforce.com as your CRM system, you can now expand your CRM solution with powerful capabilities for your marketing department – without even having to adopt a new IT system!

    If your company does not use Salesforce.com as CRM system – no worries! Musqot is for everyone, and just as easily available without Salesforce.com

Customers Quotes

  • “We have chosen to work with Musqot for their solution’s flexibility, which lets us setup marketing plan hierarchies, workflows, dashboards and performance metrics – based on the requirements that are relevant specifically for our marketing operations here at Lavazza”

    Robert Ameln / Managing Director

  • “I am very excited about the install of Musqot from the AppExchange. Everything installed properly and I really like it – it is intuitive and very deep in levels of activity without taking a lot of custom tabs”

    Nancy Franklin / Special Projects Lead

  • “At Sqore we have been evaluating different options for “marketing planning & performance management systems”, and came to the conclusion that we wanted to go for the Musqot solution”

    Maria Paulsson Rönnbäck / COO


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