Marketing Performance Management is the analysis and improvement of the efficiency and effectiveness of marketing.

Marketing Performance Management (MPM)

More and more companies are starting to adopt MPM, both because of greater demand for reporting on marketing activities, spend and return on investment (ROI), and an increased marketing complexity which makes manual processes overwhelming.

MPM involves measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the ROI of marketing. This is accomplished by focus on the alignment of marketing strategies, planning, operations, execution and metrics with business goals.

Adopting a Marketing Performance Management approach can never be done using manual processes. A great IT-system is a prerequisite.

Analyze your data

The collection and analysis of relevant data is a crucial part of Marketing Performance Management. By thoroughly analyzing your data, you can gather actionable business insights to improve the marketing effectiveness and efficiency. You can, for example, optimize marketing spend by measuring the impact of marketing activities on sales. To do that, you might for example use your data to create a model that establishes the link between your marketing spend in specific channels and geographies, and incremental sales. Musqot Marketing Planner and most good IT-systems that support Marketing Performance Management offer dashboards that simplify the analytics process.

Analyze your data

Measurement and metrics enable you to justify budgets based on returns and to drive organizational growth and innovation. As a result, you can use these metrics to prove value and demonstrate the contribution of your marketing to the rest of the organization.

Popular metrics used in analysis include activity-based metrics that involves numerical counting and reporting. For example, tracking downloads, website visitors, and attendees at various events are types of activity-based metrics.

Linking marketing to business outcomes, such as sales figures and market share growth, is in some ways even more important, even if it is sometimes more difficult.

To effectively be able to draw conclusions from large information volumes you need to ensure that your Marketing Performance Management system is integrated with external data sources. Examples of such data sources are Social media platforms, CRM-systems and ERP-systems. Musqot Marketing Planner is built native on Salesforce and integrates seamlessly with your ERP data, social media data and more.

White Papers About Marketing Performance

If you are interested in Marketing Performance Management (MPM) or just want to learn more about where modern marketing technology is heading, feel free to download our white papers.

White Paper on MPM
The new world of B2B sales & marketing

By submitting this form, you are confirming you have read and agree to our Privacy and Cookie Policy

MPM Explained

By submitting this form, you are confirming you have read and agree to our Privacy and Cookie Policy

The "I" in ROI For Marketing

By submitting this form, you are confirming you have read and agree to our Privacy and Cookie Policy


If you want to know more about MPM we invite you to read our book. This book contains both general explanations of what MPM is as well as insights on how to improve marketing efficiency and effectiveness. Examples and recommendations are inspired by real success stories that we have experienced with Musqot clients from many different industries and countries.

Feel free to download the book as a PDF file or fill in your information below and we will send you the book Free of Charge!

Get Your MPM Book

By submitting this form, you are confirming you have read and agree to our Privacy and Cookie Policy

Download the MPM Book

By submitting this form, you are confirming you have read and agree to our Privacy and Cookie Policy

The MPM Book

Mobile channels
Mobile channels
34% of US marketers plan to significantly increase spending on mobile channels in 2015, compared to 14% for search.
Customer satisfaction
Customer satisfaction
62% of US marketers view improving customer satisfaction as the top reason to invest more in technology.
Content activity
Content activity
51% of business to business marketers do not connect content activity to business value.
Social media
Social media
74% of US marketers use social media to keep up with the latest industry shifts.
HQ Location

Musqot Marketing Technology
Brahegatan 10
114 37 Stockholm

US Location

Musqot Marketing Technology
470 Ramona Street
Palo Alto CA 94301

Dev / Support Location

Musqot Marketing Technology
131 SRIKRUPA - 1st Floor
10th Cross - Stage 1 Indiranagar
Bangalore -560038

Follow Us!

Copyright © 2017 Musqot Marketing Technology | Privacy and Cookie Policy

Musqot Privacy and Cookie Policy

We take your privacy seriously and will only use your personal information gathered e.g. through our website, e-mail, phone calls or meetings to administer your account with us, and to reach out with information or promotional material. We will also use it to be able to analyze wants and needs including web- and IP-analytics and tracking to provide as relevant information as possible. We aim to keep all such information as non-intrusive as is reasonably possible, and will provide you the option to decline the information at any time, or to be deleted. We will keep your data safeguarded in our servers located within the EU to comply with GDPR, and we will keep them for as long as we believe we have relevant services available for you, unless you choose to not further receive it. At all times, you will be able to see what data we have about you, and we will only share the information with members of staff or 3rd parties who are directly involved with our services and they will not be able to use your data for their own purposes.