Marketing strategies & tactics for Pokemon Go?

Marketing Strategies & Tactics For Pokemon Go?

Pokemon Go is a huge success! It is the most popular mobile game ever. In only a few weeks, it has generated tens of millions of users.

But despite a fantastic opportunity for marketing only a few companies are using Pokemon Go as a marketing channel. Given the millions of users and the opportunity to drive traffic, Pokemon Go should have an important place in any marketing plan.

But there is another lesson to be learned, a more strategic one. There will always be another new mobile game exploding with users, another new social media and more new channels for communications, exploding in just the same way as Pokemon Go. Your competitors will be there, so you should probably as well.


This requires an agile planning approach. A one year marketing plan can never capture these changes, coming with ballistic speed. Being agile, to plan and embrace changes is critical for your success. If you have not added Pokemon Go in your marketing mix, you are probably not agile enough.

Being agile requires a change of mindsets, a change of processes and tools to support the new ways of working. At Musqot we are the new kids on the block, being agile is in our DNA. We can provide a platform that enables you to work agile, to capture the new trends and channels as soon as they happen. But we can’t help you to catch Pokemons, you have to manage that yourself.


Leave a Reply

Your email address will not be published. Required fields are marked *

HQ Location

Musqot Marketing Technology
BOX 373
101 27 Stockholm

US Location

Musqot Marketing Technology
10869 N. Scottsdale Rd.
Suite 103-299
Scottsdale AZ 85254

Dev / Support Location

Musqot Marketing Technology
131 SRIKRUPA - 1st Floor
10th Cross - Stage 1 Indiranagar
Bangalore -560038

Follow Us!

Copyright © 2017 Musqot Marketing Technology | Privacy and Cookie Policy

Musqot Privacy and Cookie Policy

We take your privacy seriously and will only use your personal information gathered e.g. through our website, e-mail, phone calls or meetings to administer your account with us, and to reach out with information or promotional material. We will also use it to be able to analyze wants and needs including web- and IP-analytics and tracking to provide as relevant information as possible. We aim to keep all such information as non-intrusive as is reasonably possible, and will provide you the option to decline the information at any time, or to be deleted. We will keep your data safeguarded in our servers located within the EU to comply with GDPR, and we will keep them for as long as we believe we have relevant services available for you, unless you choose to not further receive it. At all times, you will be able to see what data we have about you, and we will only share the information with members of staff or 3rd parties who are directly involved with our services and they will not be able to use your data for their own purposes.