How to optimize marketing performance!

optimize marketing performance

Many large companies lack an overview of their marketing plan and finances which makes it difficult to optimize marketing efficiency and marketing spend.

Marketing as a function has come reasonably far with digitalization for their execution, but not as a function. Most often, marketing departments manage their strategic marketing planning, campaign management and optimization, and the control of marketing finance, using spreadsheets, emails, slides, and additional manual processes.

For the individual marketer, this might at first feel like a convenient solution. However, it quickly becomes too complicated – even for marketers at small companies. Enterprise marketing departments have to work with hundreds of parallel spreadsheets which makes the entire process susceptible to human errors. The manual processes also drive massive amounts of time for everyone involved. Since there is no workflow support or automation, marketers and controllers have to re-do work that their colleagues have already done in a different spreadsheet or system. These issues become most noticeable during marketing reporting and analysis. It’s simply impossible to fully understand marketing ROI without having a complete picture of how marketing investments have been made. CMOs has to know their marketing investments and optimize internal marketing operations before they can use mathematics to analyze marketing impact and optimize marketing spend.

Musqot enables marketing optimization and dramatically increased alignment between marketing, finance, and sales. Musqot provides Marketing Performance Management solutions with best of breed marketing planning, campaign management, advanced marketing finance, and automated marketing mix modeling. Built native on the Salesforce platform, Musqot is safe, stable, and seamlessly integrated with all other Salesforce solutions. We ensure that marketers who juggle a complex marketing environment can get control and an overview of their marketing operations. Musqot Marketing Planner gives all marketers a collaboration platform and a shared workspace with automated workflow and task management. Best practices can be shared in campaign templates making all marketing planning easier and less repetitive. The advanced marketing finance workflows found in Musqot Marketing Finance, and the ability to integrate to ERP and procurement systems, makes marketing administration more efficient and minimizes errors. All campaigns become connected to relevant metadata and KPI’s. Musqot not only lifts your marketing operations to a whole new level – it also acts as the enabler for measuring the business impact of marketing. Musqot Marketing Mix Modeling powered by Proof Analytics gives marketers information on how to optimize marketing by showing how marketing activities correlate to revenue, cash flow, and profit.

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