Ending 2019 on a high note!

Today we are very happy to announce Proof Analytics’ acquisition of Musqot Marketing Technology. This is a customer driven deal that comes very natural after the past year’s successful evolution of the partnership between our two companies.

We are now forming one Global team to deliver the first true end-to-end integration of Marketing ROI analytics and Marketing Performance Management. Together we are enabling customers to approach marketing optimization on a whole level.

Proof’s world leading capabilities in automated marketing-mix-modeling, combined with Musqot’s focus on operational marketing planning and finance, forms a combined marketing technology scope that is the first of its’ kind.

For more information: https://proofanalytics.ai/proof-musqot/