Consumer Goods companies are often multi-dimensional matrix organizations, with complex hierarchies. The business is organized based on product categories as well as geographical business units.
Financial marketing resources are usually planned and allocated based on products as well as geographies, which usually makes it quite difficult to trace marketing spend and report on what money was spent where, and for which purpose.
Designing and building a marketing information hierarchy
Replacing spreadsheets with a more sophisticated Operating System for the marketing department, is the basic step to handle the increasingly demanding marketing planning and reporting requirements.
Typically, a very large number of different spreadsheet formats, designed and used in an array of local variations, are converted to one common information structure in Musqot Marketing Planner.
Enabling performance insights with reporting and dashboards
Consumer Goods companies are among the most report intensive enterprises, with highly sophisticated demands for accurate documentation of planned, approved and spent amounts, as well as outcome in terms of sales, market share, target deviations etc. Salesforce powers the Report- and Dashboard engine of Musqot Marketing Planner. Custom templates are built for each customer in order to meet their every requirement for deep-dive reporting as well as high-level dashboards. The scope covers precisely all information handled in the system, sliced and diced as desired by each stakeholder in the organization.
Implementing operational marketing workflows
After all marketing information is migrated to Musqot Marketing Planner, and a data hierarchy is built to handle the financial, strategic and tactical requirements, automated workflows are configured in order to support the operational collaboration within the marketing department. Usually these workflows cover a much wider scope than what is handled by the company’s full-time marketers. On average there are at least as many other active users, that organizationally belong to Finance or Sales for example. Sometimes the number of secondary marketing stakeholders, who are instrumental to marketing planning and approval processes even though they do not work in the actual marketing department, outweigh the marketers many times over.
Feel free to download a PDF version of our booklet, it contains a brief presentation to the area of MPM from a general point of view.
We also give you some handy tips on the most important aspects to consider when procuring an MPM solution. Finally, we have summarized some industry-specific use cases that we hope might make it even easier to draw parallels to your own company.
We take your privacy seriously and will only use your personal information gathered e.g. through our website, e-mail, phone calls or meetings to administer your account with us, and to reach out with information or promotional material. We will also use it to be able to analyze wants and needs including web- and IP-analytics and tracking to provide as relevant information as possible. We aim to keep all such information as non-intrusive as is reasonably possible, and will provide you the option to decline the information at any time, or to be deleted. We will keep your data safeguarded in our servers located within the EU to comply with GDPR, and we will keep them for as long as we believe we have relevant services available for you, unless you choose to not further receive it. At all times, you will be able to see what data we have about you, and we will only share the information with members of staff or 3rd parties who are directly involved with our services and they will not be able to use your data for their own purposes.