Large manufacturing companies are often extremely international in their business, with strong requirements for local adaptations of marketing collateral. In general, they are also very production oriented in terms of marketing material, with a lot of catalogues and brochures (printed and/or digitally distributed). Sometimes in-house teams manage the vast majority of productions, while other companies rely heavily on agency collaborations. The high volume of detailed requirements, tasks and deadlines are near impossible to manage with only spreadsheets and email.
For many B2B Enterprises, and not least manufacturing companies, one of the most important marketing channels are Events. A substantial part of the marketing team’s efforts goes into the planning, preparation and follow-up of the company’s own events as well as sponsored tradeshows. These types of marketing activities are among the most complicated to manage without a detailed and accurate overview of the marketing calendar – an overview that surprisingly many Enterprises struggle to achieve.
Examples (multiple people and tasks are usually required for each of these workflows):
Activity Proposal and Budget (high level decision to go ahead)
Brief Creation (strategic and creative input to production team)
Proof Generation (submission of creative drafts for review)
Annotation rounds (editing copy and images for approval)
Print production (specification and approval for ordering final printing and distribution)
Significantly better marketing plan overview, across all involved organizational functions.
Superior operational control, in all production steps from the initial brief and all the way through approvals and final production.
Highly increased accuracy and reliability in delivery times and deadlines.
Massive gains in the marketing organizations operational resource efficiency.
Improved alignment of marketing and sales, which leads to increased ROI for sales intensive marketing activities.
Musqot Marketing Technology
BOX 373
101 27 Stockholm
SWEDEN
info@musqot.com
Musqot Marketing Technology
10869 N. Scottsdale Rd.
Suite 103-299
Scottsdale AZ 85254
USA
Musqot Marketing Technology
131 SRIKRUPA - 1st Floor
10th Cross - Stage 1
Indiranagar
Bangalore -560038
INDIA
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