Shared overview of the marketing plan (Gantt calendar)
To collaborate effectively you will need a holistic view of the marketing plan, and immediate access to details about all your campaigns and activities. By using Musqot Marketing Planner you will enable the users, both inside the marketing team and stakeholders outside the team, to gain full access to updated and relevant information about the main campaigns, central communications and local adaptations. It is a huge benefit for the extended teams to see the full scope of all actual plans, rather than only fragmented parts.
Project- and production workflows with greater efficiency
In the production of retail marketing campaigns, lead times are crucial. Offerings and promotions have to be finalized as late in the process as possible, in order to match market expectations in a competitive way. Using Musqot Marketing Planner will enable retail companies to cut lead times, since all changes are updated and communicated as they happen. Of course, there are also approval workflows to be used when needed. This means that you can wait longer before locking the final details of a campaign, which in turn lets you stay one step ahead the competition.
Enabling performance insights with reporting and dashboards
Retail companies are report and data intensive enterprises, with highly sophisticated demands for accurate documentation of planned, approved and spent marketing investment, as well as outcome in terms of online and offline sales, store visitors, target deviations etc. Salesforce powers the Report- and Dashboard engine of Musqot Marketing Planner. Custom templates are built for each retail customer in order to meet their requirements for deep-dive reporting as well as high-level dashboards. The scope covers precisely all information handled in the system, sliced and diced as desired by each stakeholder in the organization.
Feel free to download a PDF version of our booklet, it contains a brief presentation to the area of MPM from a general point of view.
We also give you some handy tips on the most important aspects to consider when procuring an MPM solution. Finally, we have summarized some industry-specific use cases that we hope might make it even easier to draw parallels to your own company.
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