OUR USE CASES

We know from experience that among our Enterprise customers, the use cases are often similar in different companies within the same industrial vertical.

Use Case for Consumer Goods

Use Case for Consumer Goods

Consumer Goods companies are often multi-dimensional matrix organizations, with complex hierarchies. The business is organized based on product categories as well as geographical business units.

Financial marketing resources are usually planned and allocated based on products as well as geographies, which usually makes it quite difficult to trace marketing spend and report on what money was spent where, and for which purpose.

Use Case for Retail Companies

Use Case for Retail Companies

The Retail Industry is in the middle of a strategic transformation, where e-commerce is changing the concept of shopping. Although e-commerce is growing with double digits, the lion share of sales is still generated by traditional stores for most product groups.

This is a challenging combination, since marketing has to support digital traffic and conversion while at the same time drive direct consumers into physical stores. For the consumers the shopping experiences must be consistent, and true to the brand, regardless of channel.

Use Case for Manufacturing Companies

Use Case for Manufacturing Companies

Large manufacturing companies are often extremely international in their business, with strong requirements for local adaptations of marketing collateral. In general, they are also very production oriented in terms of marketing material, with a lot of catalogues and brochures (printed and/or digitally distributed).

Sometimes in-house teams manage the vast majority of productions, while other companies rely heavily on agency collaborations. The high volume of detailed requirements, tasks and deadlines are near impossible to manage with only spreadsheets and email.

Discover the full story!

Download PDF

Feel free to download a PDF version of our booklet, it contains a brief presentation to the area of MPM from a general point of view.

We also give you some handy tips on the most important aspects to consider when procuring an MPM solution. Finally, we have summarized some industry-specific use cases that we hope might make it even easier to draw parallels to your own company.

INTERESTING MARKETING FACTS

Mobile channels
Mobile channels
34% of US marketers plan to significantly increase spending on mobile channels in 2015, compared to 14% for search.
Customer satisfaction
Customer satisfaction
62% of US marketers view improving customer satisfaction as the top reason to invest more in technology.
Content activity
Content activity
51% of business to business marketers do not connect content activity to business value.
Social media
Social media
74% of US marketers use social media to keep up with the latest industry shifts.
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USA

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